The crypto industry is becoming more excited as Bitcoin nears the $100,000 mark in the 2024 bull run.
Investors and analysts are closely watching MicroStrategy, the largest publicly traded Bitcoin company.
MicroStrategy's strategy has been to keep acquiring more Bitcoin.
On November 18, 2024, MicroStrategy bought 51,780 BTC for $4.6 billion.
The average price of Bitcoin in this purchase was $88,627.
Michael Saylor, the co-founder and executive chairman of MicroStrategy, has always emphasized Bitcoin’s value.
Saylor’s strategy is poised to make significant profits as Bitcoin continues to rise.
As of today, MicroStrategy Bitcoin holdings total 331,200 BTC, acquired at an average cost of $16.5 billion. Should Bitcoin hit 100k, the value of these holdings would surge to approximately $33 billion, reflecting an unrealized gain of over $10 billion. This underscores the firm's dominance in the corporate Bitcoin space.
Since August 2020, MicroStrategy has been aggressively accumulating Bitcoin, using surplus cash and convertible debt to finance these purchases. Unlike traditional fiat assets, such as cash and equities, which have limited potential for expansion, Bitcoin is viewed by CEO Michael Saylor as "digital gold" with superior long-term growth prospects.
MicroStrategy’s stock closely tracks Bitcoin’s price, often outpacing its growth. In 2024, MSTR shares rose by 1.23% for every $1 increase in Bitcoin. Analysts predict that if Bitcoin hits $100K, MicroStrategy’s stock could soar by 50-75%, potentially reaching $1800, bringing it near its past high of $3000.
As of now, MicroStrategy holds 152,800 Bitcoins, positioning itself as a proxy for Bitcoin exposure without directly owning the cryptocurrency. With growing institutional support and clearer regulations, the company's market cap and profit outlook look strong, further boosting investor confidence in MSTR.
MicroStrategy, despite claims of turning a profit soon, faces challenges due to Bitcoin price fluctuations. The firm’s losses stem from accounting policies that require its Bitcoin holdings to be valued at fair market value, meaning any price drop impacts its shareholders’ equity and net income. For example, last quarter, one of these companies reported a loss of US$1.72 per share, and there's no guarantee that Bitcoin will reach $100,000.