Donald Trump has launched yet another product under his brand, this time offering limited-edition "Trump Coins" to his supporters. Each coin, priced at $100, contains only $30 worth of silver, raising questions about its value. However, Trump markets them as collectible items commemorating his movement and American patriotism, not as an investment.
The Trump Coin, which measures 1.6 inches in diameter, is marketed as a symbol of "freedom, prosperity, and putting America first." It is made of 1 oz of .999% pure silver, featuring Donald Trump’s face on one side and the White House on the other. According to Trump’s Truth Social post, the coin is minted in the United States, a selling point for those emphasizing American-made products.
The official website selling the Trump Coins makes it clear that these items are non-refundable and non-returnable once purchased. The coins are explicitly described as collectibles, not investments. Buyers are warned upfront that these items are for personal enjoyment and have no political association with any campaign.
This is consistent with the marketing strategies Trump has employed in his post-presidency, focusing on products that appeal to his loyal base.
The Trump Coin is just one of the many products Trump has launched since leaving the White House. Earlier this year, Trump introduced $299 sneakers featuring an image of him after an attempted murder. These followed the release of $399 gold sneakers at Sneaker Con in February.
Additionally, in March, Trump began selling $60 "God Bless the USA" Bibles, which include the Pledge of Allegiance, U.S. Constitution, Declaration of Independence, and the Bill of Rights. More recently, Trump revealed a cryptocurrency called World Liberty Financial, although details remain unclear.
While the Trump Coin’s value is debatable, it reflects Trump's ongoing appeal to his supporters. The collectible nature of the coin, combined with the patriotic symbolism, targets buyers looking to show loyalty and keep memorabilia from the former president.
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