Prometheum, the U.S.-based crypto firm, seemed poised for success, riding high on SEC Chair Gary Gensler's tough stance on digital assets. However, with Donald Trump’s re-election as the 47th president and Gensler’s unexpected departure from the SEC, the firm now finds itself in uncharted waters.
There is growing speculation that the SEC may shift to a more crypto-friendly approach, and with potential changes to crypto laws coming soon, Prometheum’s future is looking more uncertain.
Despite the broader crypto industry struggling under the SEC's stringent regulations, Prometheum has always maintained that current rules are just fine. However, with the potential for a more crypto-friendly environment under a Trump presidency and the exit of SEC Chairman Gary Gensler, the outlook for the firm is becoming uncertain.
Key Points:
Prometheum's Model: The firm operates on the assumption that crypto tokens are securities, aligning with Gensler's SEC stance, which classifies most tokens as securities—except Bitcoin (BTC).
Shifting Landscape: There's growing speculation that under a pro-crypto SEC Chair and Donald Trump’s influence, cryptocurrencies may not be considered securities at all.
Gary Gensler's Departure: With Gensler's exit, and the rise of a more crypto-friendly government, Prometheum's previously solid regulatory foundation is now in flux, leaving the firm facing an uncertain future.
In an exclusive conversation with Fortune, Prometheum CEO Aaron Kaplan shared his vision for the company’s future, extending beyond its crypto origins. With its "Special Purpose Broker Dealer" license, Prometheum plans to diversify, offering a wide array of financial services such as equities, debt instruments, structured products, options, ETFs, and money market funds.
Kaplan is also optimistic about the role of blockchain in the financial sector, predicting that the next administration under President Trump will oversee a massive transformation, with trillions of securities being issued on the blockchain. While Kaplan looks ahead with confidence, some industry leaders remain skeptical about Prometheum’s prospects.
Matt Walsh, co-founder of the influential crypto VC firm Castle Island, told Fortune that evidence of individuals using Prometheum for real-world trading remains minimal. Meanwhile, firm spokesperson Kaplan hinted that they are still in the “very early stages” and actively in talks with financial institutions, leaving the future of the venture shrouded in uncertainty.
In the political arena, GOP Representative John Rose recently criticized the SEC and FINRA for their silence on Prometheum’s Ethereum custody services. Lawmakers highlighted the SEC’s acknowledgment that Ethereum isn’t a security, yet they allow the broker-dealer to treat ETH as one, underscoring the tangled web of crypto regulation.
In the wake of Gary Gensler’s departure, Prometheum faces a drastically changed landscape. Once aligned with the SEC’s tough stance on digital assets, the firm must now navigate the uncertain waters of potentially more lenient crypto regulations. While Prometheum eyes the potential for blockchain to revolutionize the financial sector, skepticism persists over the firm’s long-term viability in this rapidly evolving market.