The founder of the Tron blockchain, Justin Sun, has taken a significant step into the Trump-backed crypto venture, World Liberty Financial (WLFI). By purchasing $30 million worth of WLFI tokens, Sun has become the project’s largest investor. Announcing the move on Nov. 25, Sun expressed his commitment to "making America great again and leading innovation" through TRON’s involvement in the project. This investment is expected to inject momentum into the struggling token sale, which had raised only $20 million prior to Sun’s purchase.
World Liberty Financial faced initial skepticism due to restrictive token policies, including limiting sales to non-US persons and accredited investors and enforcing non-transferability of tokens. These constraints deterred potential buyers, slowing sales progress toward its ambitious $300 million target. Sun’s $30 million investment, however, has propelled total sales to $52 million, enabling the project to meet its initial milestone of $30 million in revenue. This milestone allows Donald Trump’s DEFI LLC to begin receiving 75% of net revenues, according to the platform’s “gold paper.”
Donald Trump serves as the project’s “chief crypto advocate,” while his sons Eric, Barron, and Donald Trump Jr. act as Web3 ambassadors. The Trump family aims to position the United States as a global crypto leader by reducing regulatory barriers and promoting blockchain innovation. WLFI aligns with Trump’s campaign promises to make the US a “crypto capital,” boosting its appeal among crypto enthusiasts.
Justin Sun’s investment arrives amid legal challenges for both parties. Justin Sun and his TRON platform face an ongoing lawsuit from the SEC over allegations of unregistered securities sales and market manipulation. Despite this, Sun’s strategic entry into WLFI signals confidence in the project’s potential to reshape finance through blockchain technology. The move not only strengthens WLFI’s market presence but also reinforces Sun’s vision of blockchain-led innovation, even as TRON navigates regulatory hurdles.
Justin Sun’s $30 million investment has breathed new life into World Liberty Financial, demonstrating the synergy between blockchain innovation and political influence. With WLFI now gaining traction, this collaboration between Sun and the Trump family could set the stage for a transformative shift in crypto’s role in the financial world.