Catizen, a famous gaming bot on Telegram, has generated $16 million from in-game purchases recently. The game, which has gathered 26 million users, not only entertains but also helps stray cats by donating a portion of its gains to animal welfare groups. This blend of fun and philanthropy is reshaping the gaming industry.
Telegram founder Pavel Durov has praised Catizen for its success and its role in promoting blockchain technology. Investment firms have taken notice, with Binance Labs investing in Pluto Studio, the developer behind Catizen.
Catizen, a gaming platform on Telegram developed by PlutoVision Labs and launched on TON in 2024, has gained significant traction, maintaining the top spot in the TON ecosystem’s The Open League (TOL) competition for three seasons. Its success mirrors that of mini games on China's WeChat, attracting strategic investments from Web3 leaders like The Open Platform (TOP), HashKey Capital, and Binance Labs.
Since its March release, Catizen has drawn 25 million players, including 1.5 million on-chain players, and converted 500k into paying users, half of whom are new to web3 wallets. The platform has generated $15.8 million in revenue, with an average revenue per user (ARPU) of $30, far exceeding the typical $0.15 ARPU of other crypto projects. Catizen's ability to build a high-quality user base and active community exemplifies a successful blend of web2 and web3 engagement.
Telegram gaming apps are experiencing significant growth, with Catizen among the most popular. Other notable games include Gamee, Cat Gold Miner, The Pixels, BIRD, and Truecoin. Additionally, Telegram hosts over 70 tap-to-earn platforms like Hamster Kombat, TapSwap, Notcoin, PixelTap by PixelVerse, and Blum. Hamster Kombat alone has gained over 240 million users and 34 million YouTube subscribers in under two months.
Notcoin and PixelVerse have launched successful airdrops, with market caps of $1.5 billion and $175 million, respectively. Given Catizen's 24 million users and revenue generation, it has the potential to reach a market cap of over $1 billion. Play-to-earn cryptocurrencies like Decentraland, Sandbox, and Axie Infinity, despite slowed user growth, are valued at over $700 million.
Catizen's remarkable success on Telegram, blending entertainment with philanthropy, is reshaping the gaming industry. With significant user engagement and strategic investments, it exemplifies the potential of Web3 gaming. As Telegram's gaming ecosystem continues to grow, Catizen stands out as a leading example of how innovative platforms can thrive and make a positive impact.
Also Read: Catizen Gains Momentum with Binance Labs Investment