Basic Attention Bat Price USD

The Basic Attention Currency, or BAT, is the token that drives a new blockchain-based digital advertising ecosystem meant to properly compensate consumers for their attention while also giving advertisers a higher return on ad spending.

This experience is provided by the Brave Browser, which allows users to watch privacy-preserving advertisements while earning BAT incentives. On the other side, advertisers may deliver targeted advertising to increase engagement and reduce costs brought on by ad fraud and abuse.

The Basic Attention Token is the reward unit in this advertising market, and it is transferred among advertisers, publishers, and users. Advertisers use BAT tokens to pay for their advertising efforts.

A small percentage of this money is allocated to advertisers, while 70% is distributed to users — while the intermediaries who traditionally drive up advertising expenses are removed from the equation to increase cost-efficiency.

Basic Attention Token was established in 2017 after one of the quickest sell-out initial coin offerings (ICOs) in history, with the platform generating $35 million in less than a minute. Since then, it has expanded its attention-based advertising experience to consumers in the majority of nations via its Brave Rewards programme.

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