Anyone can make a memecoin in a matter of minutes, as long as they have an image and a brand in mind. However, each memecoin’s value lies in its popularity, community, and cultural relevance.
This also makes memecoins popular with casinos, who can employ them to create marketing strategies that communicate directly with niche audiences.
To clear up the current trends in memecoin gambling blockchain, AnyCoin experts analyzed the main elements of memecoin gambling craze and examined how the trend affect online gambling.
Memecoins are a part of viral trends, which means Bitcoin casinos can use the trends to attract new players. These players are generally younger people and crypto enthusiasts who are part of online communities.
As gambling and crypto do have some similarities in how they attract people who hope to get money from participating, this allows casinos to target their audiences precisely. Typically, a new Bitcoin casino will do this through community involvement, creating humorous offers that fit the current trend and feel entertaining to potential players.
For example, many platforms offer Shiba Inu or Dogecoin-based bonuses or themed tournaments to capitalize on the memecoin’s fanbase.
Memecoins bring another layer of risk and excitement for gamblers, as their value can fluctuate overnight. This can cut their losses or increase their gains beyond the games themselves.
For example, a player using Shiba Inu can see their deposit double or halve overnight, which increases engagement. Unfortunately, the price swings associated with memecoins also dramatically increase the financial risk of gambling.
Memecoins generally come with unique branding that depends on online trends. This can include celebrity, political, or humorous figures, meaning the value of the coin shifts with its cultural influence.
Due to their branding, they are perfect for raising engagement through rewards systems, exclusive promotions, and gamification. Their quirkiness is often used to create challenges, missions, and tournaments that allow players to earn extra rewards by playing games, depositing coins, and completing other challenges.
These coins also arise from online communities, or they gather a following, meaning casinos can target niche audiences with their marketing campaigns. For instance, a casino might offer exclusive Dogecoin-themed games or reward users with limited-edition NFTs tied to popular memecoins. This then fosters a sense of community and exclusivity.
Memecoins are typically created and supported by active online communities. In some ways, this makes the marketing strategy easier, as casinos can engage directly with communities to build loyalty. Frequent strategies that casinos use include:
Social media campaigns
Influencer collaborations
Participation in forums and other platforms
The interest in the coin itself helps casinos attract audiences that are already qualified leads, as many memecoin fans also enjoy the volatility of gambling. This attracts new players, who then might move on to using other cryptocurrencies or fiat currencies in the casino.
Innovation in Payments
Memecoins are popular for another reason — they have fast transaction times and low fees. Unlike traditional currency transfers, which often take several days to process, memecoins take mere seconds, depending on the congestion of the network.
This makes them accessible, affordable, and practical. Many players who want to try out new casinos will use memecoins to test them, as they won’t spend much time or money on exploring.
Along with new players, memecoins are also popular among casual players and those who want to remain casual. They are more likely to be used only for discretionary spending and high-risk experiences such as gambling, so some players only play with memecoins to protect their income.
They are also ideal for small deposits. For example, Dogecoin has a (current) average transaction fee of $0.029, which is much more affordable compared to top coins.
Regulatory and Trust Challenges
Despite their appeal, memecoins are not as stable and regulated as fiat currencies or top coins like Bitcoin or Ethereum. According to Forbes, 97% of memecoins are already dead, about 40% are pump-and-dump, and another 30% of memecoins are rug pulls.
Also, they are around 50 times more volatile than Bitcoin, meaning they are definitely not a trustworthy investment vehicle. The fear of rug pulls and the lack of stability means casinos have to choose their memecoins carefully or risk losing their players’ trust.
Another concern about memecoins is that they’re often used in markets where gambling is prohibited, or the financial infrastructure is limited in general. These are usually lower income countries where people might join memecoin trends hoping to make some money, but they end up losing significant amounts.
With high levels of rug-pulls and the risk of developers abandoning their projects, gambling with memecoins is more unpredictable than gambling with other currencies. And finally, platforms like pump.fun allow people to create memecoins in minutes, which makes them difficult to track.
Just one example is the latest warning issued by New York State Department of Financial Services (NYSDFS), cautioning citizens against buying memecoins, as they’re often registered on unlicensed platforms.
Wash trades, or artificial inflation of a memecoin to create the illusion of high transaction volume, are also common, and players should remain careful.
The Future of Memecoins in Gambling
The integration of memecoins into online gambling is still evolving. While they currently serve as marketing tools and community engagement strategies, their long-term impact will depend on broader crypto adoption and regulatory developments.
However, the impact will not be uniform across all markets. Memecoins are more popular in countries with higher discretionary income and tech-savvier populations, for example, the US and Canada.
On the other hand, some memecoins, like Dogecoin, have risen to power regardless of their unserious nature. These memecoins could have a solid future in online casinos, as they combine the playfulness of memes and the value of more established coins.
Bottom Line
Their volatility will continue to attract gamblers who enjoy high-risk playing and micro-gambling. This is memecoins’ biggest strength, as well as a downside.
Both of these gambling behaviors are highly addictive, and combined, they can have detrimental effects on players mental and financial health.
At the same time, the hype created around memecoins may create additional pressure for players who are vulnerable to problem gambling, and make it harder to resist.
This is made even harder by memecoins’ humorous nature, which makes gambling with them seem less dangerous than it really is, as players may feel like they're not playing with real money.
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