It's interesting that Hamster Kombat, the trending hamster on the internet, has led to a significant increase in massage gun sales in Russia. According to vedomosti.ru, sales of these massage guns have tripled.
In addition, retailers are now promoting these products with a tagline "quickly pumping up Hamster Kombat" and have included the description in Wildberries products.
Source: Wildberries
A representative from Wildberries, an online marketplace, reported that the demand for these massage guns increased by 179% in June, tripling from May. Originally designed to knead muscles, the Hamster Kombat players now use them for mining.
In the Hamster Kombat game, if players want to mine the coins, they must tap on the screen. To tap faster, players are using these products to do so.
Source: Wildberries
When users search for "Hamster Kombat" on the Wildberries marketplace, a variety of products pop up that use Hamster Kombat to promote their products. Items such as t-shirts, mugs, keychains, pillow covers, pens, mobile covers, etc., are being promoted under the name of Hamster Kombat. This indicates the high level of popularity of Hamster Kombat in Russia.
Telegram founder Pavel Durov stated that Hamster Kombat, a clicker game launched on Telegram in March 2024, has seen explosive growth, attracting over 200 million players and reaching 100 million monthly users in just 73 days.
The game's popularity is soaring with 4-5 million daily new users and a YouTube channel that surpassed 10 million subscribers in a week, growing faster than Mr. Beast's channel.
As a "crypto exchange CEO simulator," players tap their avatars to earn coins and can increase earnings through upgrades and daily tasks. The game's success is also paving the way for blockchain integration, with an upcoming token airdrop and completed on-chain infrastructure.
In parallel, Tether's USDT stablecoin has hit a milestone on The Open Network (TON), with circulation exceeding 500 million. TON's usage has increased significantly, with monthly active addresses jumping to over 1.7 million. Toncoin, TON's native cryptocurrency, has reached a market cap of $18.5 billion, ranking it ninth globally.
This surge in activity and the introduction of toncoin for payments on Telegram's ad platform reflect the growing intersection of gaming, cryptocurrency, and social platforms.
There is also a chance that its user can be doubled as Hamster Kombat Airdrop is going to start.
The viral success of Hamster Kombat, a game on Telegram, has not only captivated millions of players worldwide but also unexpectedly boosted massage gun sales in Russia. This phenomenon underscores the game's cultural impact and its role in promoting cryptocurrency and blockchain technology. The game's integration with Telegram's TON blockchain and the significant growth of Toncoin highlight the increasing convergence of gaming, social media, and digital currencies.
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