BingX, the leading cryptocurrency exchange is on its way to strengthening its roots in the gaming world. On July 1, the platform entered the next phase of partnership with Chelsea Football Club for the next two seasons. The exchange transformed from a Sleeve partner to the official training wear partner of Chelsea’s men’s team for the 2024/25 Premier League season.
BingX took to X to celebrate the collaboration and announced specially designed drones to “airdrop” the training kits at Stamford Bridge. The approach will enhance BingX’s presence in the global sports community as well as seek the attention of sports enthusiasts towards the crypto market.
Source: X
“The first six months working jointly has already seen us deliver a series of world-class campaigns and initiatives, and we are excited at the challenge of going bigger and bolder in the upcoming season”, said Casper Stylsvig, Chelsea FC's chief revenue officer.
Vivien Lin, the chief product officer at BingX also expressed her views on the collaboration.
“We are very proud to bolster our collaboration with Chelsea, a football club that shares our commitment to innovation and excellence.”, she added.
Furthermore, it is not the first time when BingX made a major move to expand its roots in the crypto space. The exchange also introduced Eigenlayer token (EIGEN) spot trading along with the listing of a wide range of Solana tokens.
Keeping in mind the growing popularity of Ethereum (ETH) Restaking, the cryptocurrency exchange announced EIGEN spot trading and may experience high pressure after listing. Higher security and better compatibility made BingX offer EIGEN token trading.
Ethereum restaking is resuing the staked ETH over the network to offer security and support to the network. At the time of writing, Ethereum was hovering at $3,455.11, after a surge of 2.15% in a day with a market cap of $415,476,146,470 and $10,801,248,357 in 24-hour volume.
Furthermore, the exchange is on its way to listing Solana tokens including Book of Meme (BOME), SLERF coin (SLERF), Smolecoin (SMOLE), and ChatAi Token (CHATAI). The rapid advancement of the Solana ecosystem, memecoin, Artificial Intelligence, and DePin tokens is possibly a reason behind the listing.
On June 24, 2024, Monorix, the revolutionary Telegram web3 game announced its token (MRX) listing on the respective cryptocurrency exchange, highlighting BingX’s positioning in the crypto space. Individuals can trade the token under the MRX/USDT trading pair.
In summary, BingX's enhanced partnership with Chelsea FC and its innovative marketing strategies are set to amplify its influence in the sports and gaming sectors. Coupled with strategic crypto listings and a focus on security and compatibility, BingX is poised to make significant strides in the crypto exchange market.
Also Read: EigenLayer Protocol: Revolutionary Incentives for Ethereu
